Find your perfect baby carrier

Grow in Green

Newborn sleep – facts and good advice

THE LEE FAMILY x BABYBJÖRN - Travelling with a Baby

Green harmony is here

Celebrating 50 years of closeness

Get a good night's sleep

Bouncer Bliss in Light grey 3D Jersey with toy googly eyes in pastel
Popular Products

Bouncer Bundle with Toy

The accompanying toy makes the bouncer even more fun for your baby!

Real-life moments with BabyBjörn

Tag your photo with @babybjorn and get the chance to be featured on our website. Read more.

Not sure which baby carrier to choose?

Take our quiz! It will help you find the perfect baby carrier for you and your little one.

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Digital Baby Carrier Guide BabyBjörn

BABYBJÖRN x MILLIE POPPINS - Potty training in the summer

Wondering if summer is a good time to start potty training? The answer is yes! We teamed up with baby care expert Millie Poppins, who shares her top tips for making summer potty training a success.

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Potty training in the summer - tips from BabyBjörn

For Every Taste

Designed to suit the different needs of young foodies—discover our popular kitchen range today.

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Divided Plate BabyBjörn

Time to purple up!

Discover our latest colour drop, a beautiful soft plum colour that’s both stylish and versatile. Dark Purple is available as a super-comfy cotton fabric for our popular Baby Carrier Mini and Bouncer Bliss.

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Baby Carrier Mini Dark Purple BabyBjörn

When everything is new

Welcome to parenthood – let us help you with your new role by guiding you through what products you need as you grow with your baby. Our newborn products in safe designs and soft materials have been crafted to make your life as a family a little easier and even cosier.

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Shop newborn essentials


Little babies need a lot of closeness, almost around the clock. That's why we developed Baby Carrier Mini, a small, soft and easy-to-use baby carrier for those early days together.

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Made for play

Looking for ideas on how to keep your baby entertained? Our baby bouncers are here to help! They are created to spark your little one’s curiosity, and to help develop their balance and motor skills – in a playful way.

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You do not have to travel to discover the benefits of Travel Cot Light - it is easy to fold up in a single movement, made of airy mesh and includes a comfortable mattress.

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As comfortable as they are stylish, our bathroom ptoducts come in a wide choice of colours, from soft classic pastels to our latest sophisticated black and white colour drop. All our potties rest firmly on the floor and are very easy to clean. With our practical step stool, your child can reach the bathroom sink and toilet on their own.

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