User terms and conditions

1. Introduction
These user terms and conditions govern your use of BabyBjörn AB’s (“BabyBjörn“) website and any social media that BabyBjörn uses, such as Facebook, Twitter and Instagram, (below jointly referred to as the “Website”), and any agreement you may conclude with BabyBjörn via the Website. The Website comprises all information on this website and other websites belonging to BabyBjörn to which the Website provides links, including data files, written text, photographs, videos, other images and marketing material.

BabyBjörn is entitled at any time to make amendments to these terms and conditions as it sees fit without specific notice in advance. When BabyBjörn amends these terms and conditions, BabyBjörn will make the new terms and conditions available on the Website.

By using the Website, you accept these user terms and conditions. If you do not accept these terms and conditions, you must not use the Website.

2. Content, etc.

It is BabyBjörn’s aim that the content of the Website and the information given on it should be up-to-date and accurate. However, it is possible that some information on the Website may be inaccurate. BabyBjörn therefore accepts no liability for any typographical or printing errors, or any information on the Website that is not up-to-date.

In addition to these terms and conditions, BabyBjörn’s terms of sale applies for any purchase and sale of products in BabyBjörn’s online store, which are available in the online store.

BabyBjörn’s products are also sold by retailers who are independent of BabyBjörn. The recommended retail prices listed on the Website are merely recommended retail prices. The retailers set their own prices and have their own terms and conditions. BabyBjörn cannot therefore influence the actual price offered by your nearest retailer. Prices may therefore vary from one retailer to another. The retailers themselves decide the range of products they sell. BabyBjörn cannot therefore influence or guarantee that the products presented on the Website are actually available at your nearest retailer.

3.  Links

The Website may display links to other websites that do not belong to BabyBjörn and are not under BabyBjörn’s control. BabyBjörn accepts no responsibility for protection of privacy or the content of those websites; BabyBjörn displays the links to help visitors to the Website to find more information on specific topics. These websites have their own separate terms and conditions as well as privacy policies.

The Website has a catalogue containing the contact details of BabyBjörn retailers. The retailers are independent of BabyBjörn. The catalogue is provided as a service to you, so that you can contact a nearby retailer.

4. Colors

BabyBjörn cannot guarantee that the colors shown on the Website are an exact representation of the actual colors of the products. The way colors are shown on-screen depends, among others, on your computer settings.

5. Confidentiality and personal data, etc.

BabyBjörn will handle all personal data with due care, such as name, address and date of birth, that you provide to BabyBjörn, or that BabyBjörn gains access to as a result of purchase, registration of products purchased, submission of product ratings and reviews, when you participate in competitions or sign up for newsletters, for example.
Read more about our Data Protection Policy here.

6. Cookies

The Website uses cookies. A cookie is a small text file sent from a website and stored locally on the visitor’s computer or mobile device. You can set your web browser to show a message before a website sends a cookie to your computer. You can then choose to accept or reject the cookie. You can always delete cookies from your web browser. You can also choose not to accept any cookies at all. If you choose not to accept any cookies, you can still visit the Website, but certain functions on the Website will not work as intended. BabyBjörn never uses cookies to store personal data about you; only to make things easier for you when visiting the Website, or to be able to monitor the number of visitors.

There are two types of cookies. The first type, persistent cookies, stores a cookie for a longer time on your computer and the cookies have an expiration date. BabyBjörn’s persistent cookies are stored for 1 year. The other type is session cookies and are only used during your visit on the Website. Session cookies are deleted when you close your web browser.

BabyBjörn uses persistent cookies inter alia to store information on your choice of country the first time you visit the Website. This avoids the need to choose a country each time you visit the Website and also enables you to see prices in your local currency. The cookies also enable BabyBjörn to see whether you have visited the Website before, and which of BabyBjörn’s pages you have visited. Session cookies are used to enhance your experience of the Website.

Third-party cookies

BabyBjörn uses third-party cookies to collect statistics in analysis tools such as Google Analytics and to market relevant products.

A special type of cookies are flash cookies. Unlike regular cookies, flash cookies are created and stored not by the web browser but the Adobe Flash Player. These can contain more information than regular cookies and cannot be deleted or stopped by the web browser, but only by Adobe’s own program. You can find more information about this type of cookie on Adobe’s website,

7. Material that you upload or send to BabyBjörn in some other way

By sending material to BabyBjörn or uploading material to the Website, e.g., text, photographs, videos and other images, you grant BabyBjörn a non-exclusive license itself or via another party without limitation and using all technologies and media, and in all forms, to use the material throughout the world. You also accept that BabyBjörn may alter and edit the material so that it can be used as BabyBjörn considers appropriate. You may revoke this license at any time by notifying BabyBjörn of this. When you revoke the license, BabyBjörn must stop using the material as soon as possible, and not later than within six months. However, BabyBjörn is under no obligation to recall material that has already been distributed.

You may only send material to BabyBjörn to which you are entitled. By sending the material to BabyBjörn, you confirm to BabyBjörn that you are entitled to grant BabyBjörn the license in accordance with the preceding paragraph, that BabyBjörn has no liability for the material that you have sent, and that you will hold BabyBjörn harmless and compensate BabyBjörn for all loss, injury or damage that BabyBjörn may incur as a result of its use of the material, provided that BabyBjörn uses the material in accordance with the above license.

8. Instagram Giveaways and Competitions

Selection of Winner:
One winner will be chosen at random. The winner will be notified via direct message on Instagram within a week after the end of the Giveaway Period. If the winner does not respond within 48 hours, a new winner will be selected.

The prize is non-transferable, and no cash or other substitutions will be offered except at the sole discretion of BabyBjörn. In the event that the prize is out of stock or unavailable, BabyBjörn reserves the right to substitute the prize with a similar product of equal or greater value.

The contest is not sponsored, endorsed or administered by, or associated with Instagram. Depending on your jurisdiction, any winning may be subject to tax. ​

By participating, you confirm that you are 18+ years of age, release Instagram of responsibility, and agree to Instagram’s terms of use.

BabyBjörn reserves the right to cancel, terminate, modify, or suspend the giveaway should any unauthorized human intervention or other causes beyond its control corrupt or affect the administration, security, fairness, or proper conduct of the giveaway or competitions.

9. Trademarks, copyright and other intellectual property rights

The trade marks, product names, other distinctive marks, designs and domain names used on the Website belong to BabyBjörn, whether or not they are registered.

The contents of the Website are protected by copyright and belong to BabyBjörn, or are licensed by BabyBjörn.

You must not download, save to your computer or use material from the Website unless you have received BabyBjörn’s written permission, or it is stated on the Website that the material may be downloaded and used in a given manner.

10. Liability

Notwithstanding anything contained herein to the contrary BabyBjörn accepts no liability towards you for any loss, injury or damage, except in cases where the company’s liability insurance covers the damage, and provided that, where applicable, the insurer accepts that payment be made, and such payment is actually made.

BabyBjörn is never liable for indirect damage, loss of income and other consequential loss or damage of any kind.

11. Force majeure

In the event of force majeure, performance by BabyBjörn of its obligations is postponed. If the period during which force majeure prevails is longer than two months, you and BabyBjörn are both entitled to cancel the agreement you concluded with BabyBjörn via the Website, without thereby incurring any obligation for BabyBjörn to pay damages.

Force majeure means all circumstances beyond BabyBjörn’s control including strikes, staff illness, transport disruption, fire, flood, earthquake, storm, hurricane or other natural disaster, import/export ban, whether this affects the company or its suppliers.

12. Other terms

These terms and conditions are governed by the provisions of Swedish substantive law.

13. Company information

BabyBjörn AB
Esplanaden 1
SE- 172 67 Sundbyberg

Telephone: +46 (0)8 544 968 00


Registration number: 556093-6196

VAT number: SE556093619601