Where holiday memories begin

Soft babies & hard facts

Celebrating 50 years of closeness

Find your perfect baby carrier

Grow in Green

Newborn sleep – facts and good advice

THE LEE FAMILY x BABYBJÖRN - Travelling with a Baby

Green harmony is here

Bouncer Bliss in Light grey 3D Jersey with toy googly eyes in pastel
Popular Products

Bouncer Bundle with Toy

The accompanying toy makes the bouncer even more fun for your baby!

Real-life moments with BabyBjörn

Tag your photo with @babybjorn and get the chance to be featured on our website. Read more.

Keep baby warm with our Baby Carrier Covers

From snowflakes and raindrops to harsh winds – with our high-quality covers you can babywear all year round without compromising your baby’s comfort.

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Winter Cover for baby carriers from BabyBjörn, get winter-ready

Find your perfect baby bouncer

Our quiz helps you find the best baby bouncer for your baby and you.

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Bouncers from BabyBjörn - Find your best fit

Not sure which baby carrier to choose?

Take our quiz! It will help you find the perfect baby carrier for you and your little one.

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Digital Baby Carrier Guide BabyBjörn

Your baby & ergonomics

Would you like to learn more about ergonomics and its significance when carrying your child in a baby carrier? In our guide, you can read about why good head support is important, why we collaborate with medical experts, and why we take a growing baby’s entire body into consideration when developing our baby carriers. Explore our guide today!

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Your baby & ergonomics

For Every Taste

Designed to suit the different needs of young foodies—discover our popular kitchen range today.

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Divided Plate BabyBjörn

Time to purple up!

Discover our latest colour drop, a beautiful soft plum colour that’s both stylish and versatile. Dark Purple is available as a super-comfy cotton fabric for our popular Baby Carrier Mini and Bouncer Bliss.

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Baby Carrier Mini Dark Purple BabyBjörn

When everything is new

Welcome to parenthood – let us help you with your new role by guiding you through what products you need as you grow with your baby. Our newborn products in safe designs and soft materials have been crafted to make your life as a family a little easier and even cosier.

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Shop newborn essentials


Little babies need a lot of closeness, almost around the clock. That's why we developed Baby Carrier Mini, a small, soft and easy-to-use baby carrier for those early days together.

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Made for play

Looking for ideas on how to keep your baby entertained? Our baby bouncers are here to help! They are created to spark your little one’s curiosity, and to help develop their balance and motor skills – in a playful way.

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You do not have to travel to discover the benefits of Travel Cot Light - it is easy to fold up in a single movement, made of airy mesh and includes a comfortable mattress.

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