We’re delighted to invite you to a special 50th anniversary! Back in 1973, we launched our very first baby carrier that we called Close to Heart. Ever since, we’ve been on a mission to make safe baby carriers that foster closeness, and make parenthood easier and more enjoyable.
History has shown that people have always carried babies in some sort of contraption. The world may have evolved, but babies still have a great need for closeness. When we launched our first baby carrier in 1973, however, the concept of babywearing had been lost in Western society. It wasn’t until the 1990s and the launch of our Original Carrier that demand began to grow. Today, the babywearing community is strong, and we share a common goal: to foster bonding and attachment through carrying.
There’s no doubt that a young child’s brain development is stimulated by closeness. Closeness supports the bonding process that creates strong attachments. And the great news is that it’s never too early or too late to start.
There’s nothing better for a baby than to feel the heartbeat of their mum or dad, hear the soothing sound of their voice, be reassured by their smell and even be able to look into their loving eyes. It’s simply magic – the magic of closeness.
Can design play a role in achieving equality? Yes! In the early 1970s, founder and creative director Lillemor Jakobson wanted dads to experience the newborn phase too. So she decided to skip the ice-cream patterns and instead create classic designs in darker colours that suited both parents’ styles. As a result, more and more dads started to carry their babies – and discover a great way to bond with their little ones.
Safety is our top priority when we develop baby carriers. To us, it’s important to communicate, collaborate and cooperate with medical experts to make sure that our products are as safe as they can be. We never relax when it comes to safety – we’re determined to constantly learn more and make sure that we’re always working with the latest evidence-based facts and research.
Discover our iconic selection of baby carriers: parenthood essentials that are comfortable, stylish, safe and ergonomic.
A luxurious baby carrier in structured, super-soft mesh – offering incredible comfort for you and your baby up to the age of approximately 3 years.
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Created specifically for precious newborns, with a soft, flexible and cosy design that’s easy to adjust.
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A comfy, flexible and cool mesh baby carrier that’s easy to use and created for an active lifestyle.
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A sturdy and versatile baby carrier in a soft cotton blend that offers four different carrying positions for a long period of use.
BuyTo celebrate our 50th anniversary, we’ve invited family, friends and founders to share their personal stories about closeness, parenthood and life-changing love.
The 3D model may contain minor deviations and thus differ from the actual product.
