Celebrating 50 Years of Babywearing

The concept of babywearing

History has shown that people have always carried babies in some sort of contraption. The world may have evolved, but babies still have a great need for closeness. When we launched our first baby carrier in 1973, however, the concept of babywearing had been lost in Western society. It wasn’t until the 1990s and the launch of our Original Carrier that demand began to grow. Today, the babywearing community is strong, and we share a common goal: to foster bonding and attachment through carrying.

The magic of closeness

There’s no doubt that a young child’s brain development is stimulated by closeness. Closeness supports the bonding process that creates strong attachments. And the great news is that it’s never too early or too late to start.

There’s nothing better for a baby than to feel the heartbeat of their mum or dad, hear the soothing sound of their voice, be reassured by their smell and even be able to look into their loving eyes. It’s simply magic – the magic of closeness.

Design for equality

Can design play a role in achieving equality? Yes! In the early 1970s, founder and creative director Lillemor Jakobson wanted dads to experience the newborn phase too. So she decided to skip the ice-cream patterns and instead create classic designs in darker colours that suited both parents’ styles. As a result, more and more dads started to carry their babies – and discover a great way to bond with their little ones.

Safety

Safety is our top priority when we develop baby carriers. To us, it’s important to communicate, collaborate and cooperate with medical experts to make sure that our products are as safe as they can be. We never relax when it comes to safety – we’re determined to constantly learn more and make sure that we’re always working with the latest evidence-based facts and research.

To celebrate, we invited family, friends and founders to share their personal stories about closeness, parenthood and life-changing love.

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