The perfect pink

Our reason to carry

Inspired by nature

Bouncer Bliss Light grey Cotton Petal Quilt with toy Googly Eyes pastel bundle
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Bouncer Bundle with Toy

The accompanying toy makes the bouncer even more fun for your baby!

Real-life moments with BABYBJÖRN

Tag your photo with @babybjorn and get the chance to be featured on our website. Read more.

New colours for autumn

Sandy beaches, cherry blossoms and timeless dots have inspired us to create the perfect pink, the anything-but-boring grey beige and our coveted leopard print – now available in several of our baby carrier styles.

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New colours for autumn - view our baby carriers

OUR REASON TO CARRY

Through parenthood, we carry. We pick up our babies when they cry, we hold them close, and we comfort them. We carry them through sleepless nights, singing quietly. We carry our children, like we have always carried our children. And we always will.

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Our reason to carry

Our new baby carrier is here!

We’re happy to introduce a new, luxurious addition to our family of baby carriers! Baby Carrier Harmony is an easy-to-use and super-comfy baby carrier, crafted from soft-structured mesh that gently hugs your baby. The padded back support and adjustable head support are some of the new ergonomic features that make Baby Carrier Harmony a true parenthood essential.

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Baby Carrier Harmony in soft and airy 3D Mesh - 4 carrying positions incl back carrying

INSPIRED BY NATURE

We’re happy to introduce the latest addition to our bouncer range: Bouncer Bliss featuring a pretty petal quilt. Crafted from soft and cosy cotton, it’s not only a great place for your baby to play and rest, but makes a beautiful addition to your home or nursery.

Shop Bouncer Bliss Petal Quilt
shop Bouncer Bliss Petal Quilt

OUR MOST POPULAR PRODUCTS

Discover our most popular products—used and loved by both babies and parents—to find your own favorites.

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Popular products BABYBJÖRN

FROM NAPTIME TO PLAYTIME

You don’t need to travel to discover the benefits of our Travel Crib Light – it’s easy to set up in just one move, crafted in airy mesh and comes with a comfortable mattress.

Discover all the benefits with Travel Crib Light
Travel cot Light in silver mesh - BABYBJÖRN

Celebrate with us!

This year is our 60th anniversary! Since this is a special year in many ways, we can’t throw a big party. But we still want to celebrate with you – so please join us as we celebrate caring, closeness and love!

Join the party!
Babybjörn - 60th anniversary

Potty training – tips & FAQs

Is it time to start potty training? But how do you start? We offer some advice to help your child go nappy free!

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Potty training tips and advice

WIN STYLISH KITCHEN PRODUCTS

Write a review of your BABYBJÖRN product and get the chance to win products from our kitchen range!

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Find the right baby carrier for you

Wondering which baby carrier to choose? While all our baby carriers have ergonomic features and are created to foster closeness, they cater to different needs and lifestyles. Discover our baby carrier guide to find the right baby carrier for you and your baby.

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Find the right baby carrier for you