The perfect pink
Our reason to carry
Inspired by nature
Tiny details
A perfect match
Popular Products
Bouncer Bundle with Toy
The accompanying toy makes the bouncer even more fun for your baby!
New colours for autumn
Sandy beaches, cherry blossoms and timeless dots have inspired us to create the perfect pink, the anything-but-boring grey beige and our coveted leopard print – now available in several of our baby carrier styles.
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OUR REASON TO CARRY
Through parenthood, we carry. We pick up our babies when they cry, we hold them close, and we comfort them. We carry them through sleepless nights, singing quietly. We carry our children, like we have always carried our children. And we always will.
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Our new baby carrier is here!
We’re happy to introduce a new, luxurious addition to our family of baby carriers! Baby Carrier Harmony is an easy-to-use and super-comfy baby carrier, crafted from soft-structured mesh that gently hugs your baby. The padded back support and adjustable head support are some of the new ergonomic features that make Baby Carrier Harmony a true parenthood essential.
Shop Baby Carrier Harmony
INSPIRED BY NATURE
We’re happy to introduce the latest addition to our bouncer range: Bouncer Bliss featuring a pretty petal quilt. Crafted from soft and cosy cotton, it’s not only a great place for your baby to play and rest, but makes a beautiful addition to your home or nursery.
Shop Bouncer Bliss Petal Quilt
OUR MOST POPULAR PRODUCTS
Discover our most popular products—used and loved by both babies and parents—to find your own favorites.
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FROM NAPTIME TO PLAYTIME
You don’t need to travel to discover the benefits of our Travel Crib Light – it’s easy to set up in just one move, crafted in airy mesh and comes with a comfortable mattress.
Discover all the benefits with Travel Crib Light
Celebrate with us!
This year is our 60th anniversary! Since this is a special year in many ways, we can’t throw a big party. But we still want to celebrate with you – so please join us as we celebrate caring, closeness and love!
Join the party!
Potty training – tips & FAQs
Is it time to start potty training? But how do you start? We offer some advice to help your child go nappy free!
Learn more
WIN STYLISH KITCHEN PRODUCTS
Write a review of your BABYBJÖRN product and get the chance to win products from our kitchen range!
Write a product review
Find the right baby carrier for you
Wondering which baby carrier to choose? While all our baby carriers have ergonomic features and are created to foster closeness, they cater to different needs and lifestyles. Discover our baby carrier guide to find the right baby carrier for you and your baby.
View baby carrier guide